Our Approach
Helping brands grow with clarity, creativity, and connectivity.
At Luthentic, we help purpose-led businesses reconnect with their core and show up in a way that feels honest, confident, and impactful. Whether you’re launching something new, evolving your brand, or feeling a little lost, we guide you to find your voice and grow with intention that touches your audience emotionally.
We work with emerging and growing brands across lifestyle, wellness, creative, and conscious sectors—bringing together strategy, storytelling, and business development that aligns with your values.
Market Growth Strategy
Grow in a way that feels aligned.
We help you plan your next stage of growth—whether that’s entering new markets, launching new products, or refining your business model. We develop a strategy that is always clear, focused, and aligned with your values.
We help you map out thoughtful, values-led growth — whether that means entering new markets, expanding your offers, or evolving how you show up. No hype. Just clear thinking, aligned action, and space to breathe.
This is for you if …
- You’re ready to scale but unsure where to focus
- You want to enter new markets or launching new products
- You’re seeking direction on how to make your impact bigger
What’s included:
- Strategic growth roadmap
- Go-to-market or market entry planning
- Channel & Pricing recommendations
Strategic partnership
Build meaningful relationships that lasts
We help you identify, pitch, and negotiate purposeful trusted partnerships that aligns with your brand and vision. This is about connection, not cold outreach — building collaborations that feel right and ones that works.
This is for you if…
- You want to access new markets and customer segments
- You need support crafting and pitching your value
- You want to establish long term growth opportunities
What’s included:
- Partnership opportunity mapping
- Pitch development & outreach support
- Deal negotiation & brand alignment guidance
Storytelling
Curate stories that connects with people emotionally
From founder bios to full campaign narratives, we help you express your brand voice in a way that’s emotionally resonant and commercially effective. The kind of story that makes people pause, touches them — and act. We also help you uncover your deeper ‘why’—because clarity of purpose is the foundation of storytelling that connects and converts.
This is for you if…
- You’re reworking your brand intro, About page or pitch deck
- You want to sharpen your messaging without losing your voice
- Your team needs help aligning on how to talk about the brand
What’s included:
- Brand/founder story copywriting
- Website or campaign messaging strategy
- Tone of voice + message alignment workshops
assortment Strategy & Product Creation
Build a collection that connects with your customers.
Your product assortment tells a story — we help you make sure it’s the right one. Whether you’re prepping for a pop-up, a seasonal buy, or building a retail presence from scratch, we support you in designing an intentional, high-impact collection that reflects your brand and moves your business forward.
This is for you if…
- You’re planning a launch or pop-up and unsure how much or what to buy
- You need help balancing creativity with commercial sense
- You want your product lineup to feel coherent, elevated, and on-brand
What’s included:
- Current assortment audit (if applicable)
- Ideal customer & brand DNA alignment
- Category and price point planning
- Inventory, budget & sell-through recommendations
- Visual buy story to guide internal or investor alignment
Ongoing Advisory — The Luthentic Edit
Trusted perspective. When you need it.
Sometimes you just need someone to talk it through with — someone who gets your vision and won’t sell you another funnel. Think of this as your strategic and creative partner on standby.
Best for:
- Founders who want sounding-board sessions
- Creative teams needing an outside lens
- Small brands craving strategic clarity without a full retainer
What’s included:
- On-demand advisory sessions
- Monthly voice notes + async support
- Light-touch coaching or creative direction
Want to see what it’s like to work together?
Download my Services & Pricing Guide — a clear, founder-friendly breakdown of how I support lifestyle, wellness, and purpose-led brands.
- My signature offers & who they’re for
- What’s included in each package
- Pricing ranges & how to get started